What Emotion Mining delivers
This evidence-based research tool clarifies subconscious truths to inspire and motivate behavior. There are four deliverables to help determine the best strategy to meet business objectives and goals.
Comprehensive view and explanation of conscious and subconscious emotional responses, prioritized by greatest motivational potential.
Access data anytime to answer your deepest business questions and guide strategic, tactical and creative decision making.
CONTENT & IMAGE INSIGHTS
Rich depictions of the mindset and experience of people reveal powerful stories that generate deep insights and understanding.
IMPLICATIONS & RECOMMENDATIONS
Reports identify the messages and strategies to best serve the passions and unfulfilled aspirations of the target audience.
How Emotion Mining works
A typical project has 6 stages, and they generally happen in this order.
Data collection happens via our web app (see below).
Understanding your team’s culture
Companies often struggle with understanding the dynamics within their teams. Employee satisfaction surveys only find out what’s on the top-of-mind. Emotion Mining goes deeper, and gets to what is really going on. Our customers pose a selection of questions to their employees on a regular monthly or quarterly basis. Here are some examples:
- How does working make you feel?
- How does your job make you feel?
- How does the company make you feel?
- How does your role in the company make you feel?
- How does the leadership in the company make you feel?
- How does your career outlook in the company make you feel?
Emotion Mining results differentiate team dynamics by job title, tenure, gender and age. For example, companies can distinguish differences between Millennials, Generation X, Generation Y and other employees.